Feb. 1st, 2012
Launch of a new Alioscopy 3D HD 21.5''
A new "close-view" 21.5" screen has been introduced to our range. Its ideal viewing distance is 1.4m but it can be enjoyed anywhere between 1m and 5m. This screen with a 16:9 image ratio has an image width and operating specifications similar to those of the Alioscopy 3D HD 24" CV screen. However, it offers a broader sweet spot and a softer sensation of depth. This is an excellent display for mobile applications. Alioscopy will shortly market an articulated mounting device, especially designed to integrate this screen in a briefcase.
July 1st, 2011
Gillette chooses Alioscopy in Italy for the launch of Gillette Fusion ProGlide
Naked-eye 3D now conquers advertising!
The true revolution in digital signage is done in 3D… without glasses!
Gillette relies on Media3 for its new in-store promotional campaign. Three-dimensional images of a razor entering and popping out of the screen, an audience engaged and fascinated by such a realistic vision… without the need to wear glasses. This is not science fiction. Since beginning of July, this innovative technology can be admired in several shopping malls and perfumeries throughout Italy.
This is a real "premiere" for the Italian digital signage market. The promotional campaign of the Gillette Fusion ProGlide is a new approach to three-dimensional communication in Out-Of-Home advertising.
Since the screen is the one "wearing" glasses, viewers can enjoy the 3D content instantly. This spectacular way of communicating is a great way to engage passers-by and to grab their attention with unprecedented freedom and usability. The power of the naked eye 3D lies in its ability to entertain the viewer with unprecedented pop-out and depth effects, with great visual comfort and a level of detail impossible to achieve using traditional media.
The one minute and forty seconds 3D video was created and produced by
Media3, a company specializing since 2007 in auto-stereoscopic 3D communication (AS3D) and distributing 3D displays from French company Alioscopy®. The campain was managed by
BBoard Communications who supported the launch of Gillette Fusion ProGlide with the conception and management at creative and strategic level of a mall floor, with design, high impact point-of-sale displays. The 3D video is enshrined within a razor-shaped Floor Standing Display Unit. And it benefits from highly innovative and technological atmosphere of the event.
The 3D video will be shown in 10 shopping malls during the month of July and at six major Limoni a Gardenia perfumeries.
July 1st, 2011
LG rolls-out 200 Alioscopy displays
LG has chosen to use two hundred Alioscopy 3D HD 24" displays in mobile phone retail outlets in selected European countries for the release of its new Optimus 3D phone, the World’s First Tri-Dual Architecture Smartphone with full 3D. Project was managed by 3D production and technology specialist
Inition. This is Europe’s largest bespoke in-store glasses free 3D campaign to date.
The in-store Alioscopy screens showcase the 3D functionality of the LG Optimus 3D, which lets you record 3D videos and take 3D photos, before watching them back on the phone without the need for 3D glasses. The video shows the LG Optimus 3D used to record stunts performed by freerunners; the stunts are then shared online on a dedicated 3D channel directly from the phone and via an HDMI connection to one of LG’s 3D TV’s.
Craig MacLennan, Channel Marketing Manager at LG Electronics Europe commented: "This innovative campaign is the perfect way to demonstrate the glasses free experience of the LG Optimus 3D. It reaches consumers at the critical point of purchase and provides engaging, informative, stunning 3D content."
The live action autostereoscopic footage was shot from 2 separate camera perspectives with 6 extra virtual perspectives created during post production in order to comply with the Alioscopy format. 3D CGI graphic elements were composited with the live action sequences.
Inition also supplied the 200 autostereoscopic screens from Alioscopy, the highest quality glasses-free digital signage screens on the market. These are rolling out in France, Germany, Spain, Poland, Portugal, Switzerland, Austria, and Benelux. In the UK, the promotion is being played at 20 Carphone Warehouse stores and 4 Best Buy stores with hardware provided through , plus a 2D version is also showing at an additional 330 stores.
Stuart Cupit, Managing Director of Inition said: "This innovative in-store campaign for LG demonstrates the Smartphone’s functionality and 3D feature set using the breathtaking visual experience of modern glasses-free screen technology. We were delighted to work on the project which drew on Inition’s full range of 3D expertise from technical consultancy and hardware supply, to live action stereoscopic production, CGI and post."
July 1st, 2011
Carphone Warehouse installs the first 3D digital signage network in the UK
Carphone Warehouse installs twenty-four Alioscopy 3D HD 24" for in-store advertising. Twenty Carphone Warehouse stores and four Best Buy stores are now advertising LG's new Optimus 3D phone on Alioscopy 3D HD 24" displays. Project was managed by UK company . Content was produced by 3D production and technology specialist
Inition.
Carphone Warehouse is the first retail chain in Europe to set up a 3D digital signage network based on Alioscopy displays. It will be using these displays to present its hero products in the future.